At HR we saw early on that the more fabrics we had the more likely a visitor would buy. When someone visits our site and then buys, we call that a conversion.
Sometimes that is all we are about, what was the conversion rate today?
Then we come to our senses and understand value, service and choice are what makes us stand out in the crowd.
Sure the more fabrics we offered made it easier for you to buy. But then came the challenge. 135+ fabrics, how do we keep these fabrics in stock? How do we…
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Posted on March 10, 2009 at 11:48pm —